News
for Immediate Release
Dec.
19, 2013
Pennsylvania
Launches HERO Campaign for Designated Drivers® to Keep People Safe This Holiday
Season
Promotes Designated Driving in Memory of
U.S. Naval Officer
Harrisburg
– The Pennsylvania State Police, PennDOT and the Liquor Control Board today
announced a new, statewide campaign to promote designated driving in an effort
to keep drunk drivers off the road.
The State Police Commissioner, PLCB
Chairman and PennDOT Executive Deputy Secretary joined with representatives of
the John R. Elliott HERO Campaign for Designated Drivers® to kick off the
program aimed at promoting safe and sober driving in the commonwealth.
The event was held at Red Robin, a
corporate sponsor of the campaign in Pennsylvania. As part of the campaign, the owner of the
restaurant, Lehigh Valley Restaurant Group, agreed to offer free soft drinks to
designated drivers at all 20 of its franchise locations.
Pennsylvania is the fifth state to
officially adopt the campaign, which is active in states from Massachusetts to
Kentucky.
“Every single injury and death caused by
drunk driving is totally preventable by not driving under the influence,” said
State Police Commissioner Frank Noonan.
“Don’t risk getting arrested for DUI or worse, for injuring or killing
someone by getting behind the wheel of a car while intoxicated -- a person's
driving ability can be impaired after only one drink and this impairment
combined with driving can result in the unnecessary tragic loss of life.”
Bill Elliott and his wife Muriel started
the HERO Campaign for Designated Drivers in memory of their son, U.S. Navy
Ensign John R. Elliott, who was killed in a collision with a drunk driver in
July 2000. While at the U.S. Naval
Academy, Ens. Elliott was selected as a Human
Education Resource Officer (HERO) to counsel and mentor other members of his
company and was named “the outstanding HERO” of his graduating class. Ens.
Elliott was killed two months after graduating from the academy.
“We are proud to bring the HERO Campaign
to Pennsylvania and to work with our partners to prevent drunken driving
tragedies like the one that took the life of our son,” said Bill Elliott,
John’s father. “We want to spare other
families from suffering a similar loss.”
Multiple Pennsylvania agencies will
promote the campaign and its message, “Be a HERO. Be a Designated Driver,”
through highway digital message boards, posters in participating bars and
restaurants and thousands of car window decals distributed at upcoming State
Police DUI checkpoints.
“Drunk and drugged driving remains a
major concern in Pennsylvania, and unfortunately this is completely
preventable,” PennDOT Executive Deputy Secretary Brad Mallory said. “Each time
someone doesn’t get behind the wheel impaired, or they serve as a designated
driver, they’re honoring the memory of people we’ve lost to impaired driving
and helping to prevent further tragedies.”
Establishments licensed to serve alcohol
are encouraged to join Red Robin and serve free soft drinks to designated
drivers in exchange for providing their friends and loved ones safe rides home.
“This is the time of year when people
will gather with friends, colleagues and family to enjoy time together and
celebrate the upcoming holidays. Often, those social events include alcohol,”
said PLCB Chairman Joseph E. Brion. ”We encourage our licensees to provide a
free beverage option for those who make what could be a life-saving decision to
forgo alcohol. If you’re getting behind the wheel, one alcoholic drink is one
alcoholic drink too many.”
The HERO Campaign seeks to register a
million designated drivers nationally through its website, www.herocampaign.org, and to make the
use of designated drivers as automatic as wearing a seatbelt.
“The Lehigh Valley Restaurant Group is
proud to be a corporate sponsor for the HERO Campaign in Pennsylvania,” said Jim
Ryan, CEO, Lehigh Valley Restaurant Group, Inc.
“We applaud Bill and Muriel Elliott for their ongoing commitment to
expand the HERO Campaign and create these partnerships with various
Pennsylvania agencies and our Red Robin restaurants to make this campaign
launch a success.”
Over the past 13 years, the HERO Campaign
has grown into a major initiative to prevent drunk driving. The Philadelphia Phillies, New York Giants,
and New England Patriots all support the campaign by registering designated
drivers and serving them free soft drinks at their stadiums.
For more information about the HERO
Campaign, log on to www.herocampaign.org
Media
contacts: Maria A. Finn or Tpr. Adam Reed, PSP, 717-783-5556
Rich Kirkpatrick, PennDOT, 717-783-8800
Stacy Kriedeman, PLCB, 717-783-8864
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